What is CPM?
CPM stands for Cost Per Mille (mille is Latin for thousand). It is a marketing metric used to denote the price of 1,000 advertisement impressions on one webpage.
How to Calculate CPM
The formula is: CPM = (Total Cost / Total Impressions) * 1,000.
Why CPM Matters
CPM is crucial for brand awareness campaigns. It allows advertisers to compare the cost efficiency of different media channels. A lower CPM means you are reaching more people for less money, though it doesn't necessarily guarantee engagement (clicks).