How LinkedIn Pricing Works
LinkedIn is unique because the audience consists of professionals and decision-makers. This "high-value" audience means creators can charge significantly higher CPMs (Cost Per Mille) than on Instagram or TikTok.
Factors Influencing Rates
- Job Title & Niche: A creator talking about Enterprise SaaS or Fintech can charge more than someone posting general motivation quotes.
- Engagement Quality: Comments from CEOs and Directors are worth more to brands than generic "Great post!" comments.
Monetization Formats
Common formats include single image posts, carousel PDFs (very popular on LinkedIn), and sponsored newsletter editions.