Trend Analytics
Visual breakdown of the current viral landscape.
Understanding Viral Metrics
Viral metrics are more than just view counts. At InsyFeed, we analyze the velocity of growth, which indicates how quickly a trend is being adopted across platforms like Instagram, TikTok, and YouTube.
Our Virality Score combines engagement rates, share-to-like ratios, and cross-platform presence to give you a single number that represents a trend's potential. A high score means the trend is currently in its "growth phase" and is ripe for content creation.
How to Use This Data
- • Identify Gaps: Look for high-growth trends with low difficulty scores. These are your "low hanging fruit" opportunities.
- • Platform Strategy: Use the platform distribution chart to decide where to post. If a trend is peaking on TikTok but just starting on Reels, you have an arbitrage opportunity.
- • Content Planning: Use the difficulty breakdown to balance your content calendar between easy wins and high-effort productions.
Methodology & Data Sources
Our analytics engine aggregates data from multiple public sources to provide a comprehensive view of the social media landscape. We track:
Audio Streams
We monitor daily stream counts on major music platforms to identify songs that are gaining traction before they hit the mainstream charts.
Search Volume
By analyzing Google Trends data, we correlate search interest with social media activity to validate the longevity of a trend.
Hashtag Velocity
We track the usage rate of specific hashtags on Twitter and Instagram to detect emerging topics in real-time.
Frequently Asked Questions
How often is this data updated?
Our trend database is updated daily to ensure you have the most current insights for your content strategy.
What does "Difficulty" mean?
Difficulty refers to the effort required to participate in a trend. "Easy" trends might just require a lip-sync, while "Hard" trends could involve complex editing or transitions.
Can I download this data?
Currently, you can view the visualizations on this page. We are working on a feature to export reports for your team or clients.