Why Engagement Rate Matters
Engagement rate is often considered more important than follower count. It measures how actively involved your audience is with your content. High engagement signals to algorithms that your content is valuable, leading to more reach.
The Formula
The standard formula used by most marketers is: ((Likes + Comments + Shares) / Followers) * 100.
What is a Good Engagement Rate?
- 1% - 3.5%: Average/Good. Most accounts fall here.
- 3.5% - 6%: High. Indicates a very loyal community.
- Above 6%: Very High. Often seen in viral posts or smaller, niche communities.