Why Hashtags Still Matter
Despite algorithm changes, hashtags remain one of the best ways to categorize your content and reach new audiences who aren't following you yet.
The 30-Tag Strategy
Instagram allows up to 30 hashtags per post. To maximize reach, use a mix of:
- Broad Tags: High volume (e.g., #travel, #food) for short-term visibility.
- Niche Tags: Medium volume (e.g., #solotravel, #veganrecipes) for targeted reach.
- Community Tags: Low volume, highly specific tags to build a loyal following.