How Pinterest Sponsorships Work
Pinterest is a search engine for discovery, meaning content has a much longer lifespan than on social feeds. Brands value this "evergreen" nature.
Key Metrics for Pricing
- Followers vs. Monthly Views: While followers are important, "Monthly Views" indicates your actual reach. A high view count with fewer followers can still command good rates.
- Niche: Home Decor, DIY, Food, and Fashion are the giants of Pinterest. Creators in these spaces often see higher demand.
Long-Tail Value
Because a Pin can drive traffic for months or years, you should factor this long-term value into your pricing. A single pin is often worth more than a single tweet or story.