How TikTok Earnings Work
TikTok primarily pays creators through the Creativity Program Beta (which replaced the Creator Fund in many regions). This program pays for videos longer than 1 minute based on "qualified views".
What is a Qualified View?
A qualified view is a view where the user watched for at least 5 seconds, is unique to the user, and wasn't skipped immediately.
Typical RPM Rates
- Creativity Program: RPMs typically range from $0.20 to $1.00+ per 1,000 qualified views.
- Old Creator Fund: RPMs were much lower, often around $0.02 to $0.04.
Other Ways to Earn
Besides the program, TikTokers earn through LIVE Gifts, Brand Partnerships, TikTok Shop Affiliate, and driving traffic to external products.